A New York native, Fatima is a patent–holding cosmetic formulator and beauty innovator with over 15 years of experience shaping the global beauty industry. Since 2008, she has led research, innovation, and product development across prestige, luxury, and mass markets, contributing to category-defining work within the L’Oréal, LVMH, Estée Lauder, and Revlon portfolios. Her expertise spans the full product lifecycle—from ideation, formulation through production, across all cosmetic categories, bringing a rare, end-to-end perspective to the brands she advises.